创建商业计划大纲

如果你在考虑创业, then you’re probably considering writing a business plan first (and if not, 你应该). 一份好的商业计划 explains the purpose of your operation, what you hope to achieve and how you plan to do it.

尽管制定商业计划听起来很可怕, 好消息是, 写一个并不像你想的那么难. 一旦你的计划就位, 它会帮助你掌控你的生意, 达到你为公司设定的里程碑, 也许最重要的是, 帮助你获得资金或带来商业伙伴. Your plan will help you persuade others that working with you (or investing in your business) is a smart decision.

What, then, does a business plan include and how should you create one? 你的计划会根据你的市场而有所不同, 产品, 行业, 业务规模和目标, 但是下面是一个 基本的一步一步的轮廓 创建一个商业计划,将概述你的目标, 市场, 目标和预算,并帮助您获得资金, 如果你需要的话.

  1. 明确你的市场和机会

Before you write a business plan, you need to understand your 市场. 这很可能包括 进行市场研究 and a competitive analysis to identify where you’re most likely to find success. 

通过回顾消费者趋势和统计数据, you can narrow in on a clearly defined segment of your 市场, determining factors such as where your consumers are most likely to live, 他们如何购买, 以及目标市场的规模. You’ll also want to take a look at the top competitors serving this targeted segment to identify opportunities and explore ways you could serve the 市场 differently (or better).

  1. 首先写下你的概述和目标

Your final business plan will actually start with an executive summary, 但是最后写这个更容易, 在你有机会完成你的目标之后, 目标, 资产/预算和能力. 的refore, it’s easiest to begin by writing your 概述和目标 first.

概述和目标 你的商业计划的部分应该包括: 

  • 你的业务概况, including a brief synopsis of what your business will do and where it will be located
  • 对你的行业、产品或服务的描述
  • 你的目标市场
  • 您的发行版计划

下一个, you’ll use data drawn from the 市场 analysis you created in Step #1 to write an overview of the customers that you plan to target with your product or service, as well as outline how you plan to distribute your products to your customers.

  1. 描述你的产品或服务

的 next step is to supply specific details about your products or services, including a 定价计划和你的市场营销策略. 的 first section can list each product or service by name with overall descriptions, 型号, 制造商, 等.

的 second section should display your pricing model with information about how you will charge customers, 比如按小时计算或按项目计算, 等. 

  1. 明确你的机会和策略

在概述你的产品和定价结构之后, it’s time to use your research and analysis to define the 市场 opportunity and your go-to-市场 strategy. 为此,你将提供以下三类信息:

  • 目标细分市场
  • 市场/行业的趋势
  • 业务需求

This section of your plan will start with a paragraph or two describing your target 市场 segment, 包括地点的详细信息, 大小, 和市场预期, such as growth in the 市场 on which your business could take advantage of.

Your business requirements section outlines what your business will need to compete in the 市场, 例如设备、设施或办公室, 供应, 存储区域, 机械, 等.

  1. 概述你的销售/营销计划

在你的商业计划的下一部分, you will create a 市场ing plan that explains how you’ll reach customers in your selected target 市场. This is a major part of your plan and requires information on pricing strategy, 销售预测和竞争对手资料, and the 市场ing channels you plan to use to reach your target 市场. 

For more details and a helpful 市场ing plan template, check out HubSpot的免费营销计划模板

  1. 定义你的日常运作

An operations plan explains the day-to-day running of the business, 包括人员配备的细节, 制造业, 实现和库存. 你需要回答的问题包括:

  • 你的办公室或设施将设在哪里? 你会租房、出租还是买房?
  • What facilities, 供应 and equipment will you need to create your product or offer your service? 
  • What will your initial staffing be and how will your management team be structured?
  • Which vendors or suppliers will you use and how will you establish relationships?
  • 你是否需要任何许可、许可或商标? 保险是什么?
  • 随着业务的发展,你将如何发展?
  1. 金融类股 & 预算

的 final critical step in creating a business plan is to provide a financial analysis and 预算 plan. This critical evaluation will help you determine whether your opportunity is viable and will be used by investors and lenders if you seek funding for operational or start-up costs.

This section needs to include information on topics such as expected revenue, 费用, 现金流, 资本和担保. 对于这个部分,这是一个好主意 和你的合伙人、银行家或澳门威尼斯人官网师坐下来谈谈 to discuss all the necessary points and explore options for potential funding or support.

If you’re interested in learning more about how we can help you put together a business plan to build a great business, 联系 专家们在 澳门威尼斯人官网 今天. 

关于作者
澳门威尼斯人官网
建立一个成功的公司? 想把你的业务推向国际? 更好地管理你的现金流? 买房? 还是你需要澳门威尼斯人网站?
在你附近找一个ACCRU办公室
  • This field is for validation purposes and should be left unchanged.